Apr
12

It’s simple just ask your current customers! Even though your customer database is the life blood of your business we are surprised to discover how many businesses have so few email addresses for their existing customers. Or, even worse, busine... Read More

Posted on Email List Expander on April 12th, 2013


Apr
2

I’m not convinced that today’s marketers are taking full advantage of the quality connections they can make with new subscribers by offering a Welcome Series of emails. There’s no better feeling whether you are new to a group, a nei... Read More

Posted on Email List Expander on April 2nd, 2013


Mar
15

[INFOGRAPHIC]   Source: Uploaded by user via Karen on Pinterest Read More

Posted on Email List Expander on March 15th, 2013


Mar
11

Improve your list performance by increasing open rates and reducing bounce rates. One thing that you can easily do today is remove all of the "Alias Email" addresses from your list. They are addresses such as "help@company.com or sales@company.com." ... Read More

Posted on Email List Expander on March 11th, 2013


Mar
7

Content Curation can be the next best thing to hit your Email Marketing Campaigns. With the flood of content being created online and offline every day, you can really show your worth by distilling it into organized topics and themes for your audienc... Read More

Posted on Email List Expander on March 7th, 2013


Feb
27

IDEA: Show customers your appreciation with a customized eCard.  Log into your Email Marketing System and design a custom eCard to spread a little cheer or show your appreciation.  When it comes to sending out eCards it's best to keep it si... Read More

Posted on Email List Expander on February 27th, 2013


Feb
25

Dialing in your email marketing efforts so they produce maximum results takes time, patience and planning. Whether you’re starting from scratch, re-evaluating your approach or looking for new ideas it helps to step back and take a look at the b... Read More

Posted on Email List Expander on February 25th, 2013


Feb
19

Liven up your HTML emails The use of images in your email. Add a new header to your template, mix images into your articles, show charts and graphs to illustrate a point. After all we live in an image driven society... Look at the success of Pinteres... Read More

Posted on Email List Expander on February 19th, 2013


Feb
15

Your landing page is your email destination! Create an amazing landing page shows subscribers the love! Let your email list subscribers know that you really care about where they end up. Make it a great experience; include a generous call to actions ... Read More

Posted on Email List Expander on February 15th, 2013


Feb
11

One way to ALWAYS be building your Email Marketing List is to ALWAYS BE ASKING. Here are some tips on how you can make a strong connection with new email list subscribers.   Clearly state the benefits of joining your email list. Indicate what y... Read More

Posted on Email List Expander on February 11th, 2013


Feb
11

February Series: IDEAS to SHOW YOUR EMAIL LIST SOME LOVE!  Take Your List Out on the Town Plan a unique and engaging campaign that will showcase your list in the eyes of your subscribers. Think of new ways for your list to share useful informati... Read More

Posted on Email List Expander on February 11th, 2013


Feb
7

February Series: IDEAS to SHOW YOUR EMAIL LIST SOME LOVE!  A pampered email list is a happy list. Time to massage and slough away the dead weight. Make sure you’ve removed all of your hard and soft bounces, unsubscribes and even the people... Read More

Posted on Email List Expander on February 7th, 2013


Jan
31

Email list churn is a reality that all email marketers must face. If your churn rate is 20% - 30% then you fall within an acceptable range. Here are some ideas to help retain your email subscribers and minimize your email churn rate. Here are some ti... Read More

Posted on Email List Expander on January 31st, 2013


Jan
31

Are you accounting for your email list churn rate in your email list building strategy? A healthy email marketing list is one that contains only opt-in subscribers that are active in opening and responding to your emails and email offers. It’s ... Read More

Posted on Email List Expander on January 31st, 2013


Jan
28

I love the idea of blogging! I have no problem coming up with ideas, researching, writing and sharing information. In fact, I like the challenge and find it fun! What I find difficult is carving out the time to blog on a regular basis. It seems the d... Read More

Posted on Email List Expander on January 28th, 2013


Jan
24

If you are a small or medium sized business looking for an Email Marketing Service Provider (EMSP) whether you are starting from scratch or looking for an alternative to the EMSP you’re currently use then we suggest you do your research before ... Read More

Posted on Email List Expander on January 24th, 2013


Jan
22

We live in a world of ancronymns. I hope this is a good resource for Email Marketing and Internet Marketing acronymns. They are listed in alphabetical order. Leave a post and let us know if we left any out. We'll add them to the list. B2B Busin... Read More

Posted on Email List Expander on January 22nd, 2013


Jan
17

Here are some tips on how you can make a strong connection with new email list subscribers.   Clearly state the benefits of joining your email list - For example, discounts, email list subscriber exclusives, first to know advance announcements,... Read More

Posted on Email List Expander on January 17th, 2013


Jan
15

Should you buy or rent your list? Some email marketing purists and especially your Email Marketing Service Provider (EMSP) would advise you against doing both but when it comes right down to it a cautious approach to email marketing with a reputable ... Read More

Posted on Email List Expander on January 15th, 2013


Jan
15

Clearly state the benefits of joining your email list. Indicate what you will send and how often. Make sign up forms readily available with pencils and pens. Offer an incentive on the spot such as a coupon or free item. Make sure you reach out to new... Read More

Posted on Email List Expander on January 15th, 2013


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